I get it—Hong Kong gyms need to stand out in order to succeed, whether it’s with killer views, KOL trainers or novelty features like black light and bungee cords. But one Hong Kong gym has recently caught my eye with their—shall we say, interesting choice of class names.
First off, I’ve not personally been to Pherform yet, but I’ve heard a lot of great things about it from the people who do train there. The gym is founded by Alex de Fina (who founded BikiniFit) and is targeted at women only, as evidenced by the generous use of the word ‘her’ in everything.
Don’t get me wrong—I love puns just as much as the next person, but something about their class names just didn’t sit right with me. Here is a screenshot from their Summer Shredder program:
SHRED-her? BLAST-her? SCULPT-her?
I’m sorry, but if there’s gonna be any shredding going on, shouldn’t it be “self-inflicted” rather than being done to ‘her’? Like, could it be any more obvious that this female-only gym was created by a man?
And what’s up with the pronunciation (like, shouldn’t Pherform technically be pronounced “Fer-form’ and ‘Ignither’ with the actual ‘th’)—again, that’s just the editor in me speaking.
Perhaps I’m being a bit sensitive but I just wanted to share my thoughts. If Pherform is reading, sorry to stir sh*t up but I think in this day and age, we just need to be especially careful about these things.
Words like ‘herstory’ and ‘strongher‘ are uplifting and positive, but I just can’t see myself going to a class called Shred-her and Blast-her.
The good news is, there are a ton more words out there that contain the word ‘her’, so if Pherform does feel like changing their class names, they can start here: FreeDictionary – Words Containing ‘Her’
Or, if everyone disagrees with me, just don’t bother… 😉
(Featured image: @pherformhk/Instagram)