10/10 HOPE Opens New Flagship Store in K11 MUSEA

10/10 HOPE Opens New Flagship Store in K11 MUSEA

Everyone in Hong Kong is talking about (or more accurately, Instagramming about!) the opening of shiny new shopping, dining and entertainment mecca K11 MUSEA in Tsim Sha Tsui – and the good news is there are plenty of Healthy HKG hotspots to check out there too, including beauty boutique 10/10 HOPE’s lovely new flagship store.

The K11 Musea 10/10 HOPE storefront

In case you aren’t familiar with 10/10 HOPE (which stands for Healthy/Organic/Positive/Eco-friendly), it’s a haven for all things green beauty, stocking a range of renowned international brands that have all been chosen for their eco-friendly credentials – think natural ingredients, cruelty-free formulations and certified organic products. There’s skincare, makeup, haircare, aromatherapy, homecare, baby products… essentially, its a one-stop shop for all your eco beauty needs.

Christophe Robin products at 10/10 HOPE

A few of our favourite brands available at 10/10 HOPE include:

  • Neal’s Yard Remedies: Cult British skincare and essential oil brand that are basically the OGs of the green beauty industry. They’re cruelty-free, certified CarbonNeutral, use renewal energy sources, are ethical pioneers, and boast formulations certified organic by the Soil Association.
  • Bamford: Another awesome British skincare range that focuses on natural and organic ingredients, especially active botanicals.
  • Christophe Robin: Cruelty-free haircare brand whose gentle and effective formulations showcase powerful natural ingredients like prickly pear and aloe vera, and steer clear of harsh chemicals like silicones, parabens and sulphates.
  • 100Bon: French fragrance house whose formulas are 100% natural and use beautiful recyclable, refillable packaging.
  • Grown Alchemist: Minimalist Australian clean beauty line, whose skincare blends natural and toxin-free ingredients with cutting-edge science and technology.

So now you’ve got the lowdown, all that’s left for you to do is go forth and shop – enjoy!

10/10 HOPE Flagship, Shop 213C, 2/F K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong, +852 2119 1160,


Rachel Read is a freelance writer, editor and co-founder of writing agency Editors’ Ink. Check out her blog Through The Looking Glass or Instagram @rachttlg for more of her adventures in beauty, food, Hong Kong and whatever else she can think of!