Big news for all you beauty junkies – cult skincare brand The Ordinary has opened its first standalone stores in Hong Kong, with two flagship boutiques in Causeway Bay and Sha Tin.
Since its launch in 2016, The Ordinary has earned rave reviews worldwide for its results-driven range of “clinical formulas with integrity” – beauty products that strip away unnecessary marketing and packaging to focus on offering super-potent active ingredients like vitamin C, retinol, hyaluronic acid and niacinamide at ridiculously reasonable prices.
The Ordinary’s two flagship Hong Kong stores are located in Causeway Bay’s Times Square and Sha Tin’s New Town Plaza. Each is kitted out in the brand’s trademark clean and minimalist aesthetic, with expert staff on-hand to help with all your skincare needs and offer advice on how to build a customised beauty routine using The Ordinary’s extensive array of products.
With the dizzying array of acids, molecules, retinoids, antioxidants, hydrators and oils to choose from, newcomers to The Ordinary might be best with one of the starter kits available exclusively at the Hong Kong stores; The No-Brainer Set features the brand’s Natural Moisturising Factors + HA, Granactive Retinoid 2% Emulsion and Buffet serum, whilst The Daily Set includes the Squalene Cleanser, Hyaluronic Acid 2% +B5 and Natural Moisturising Factors + HA.
The Ordinary’s entire range is cruelty-free, and features zero (deep breath) parabens, sulphates, mineral and animal oils, methylchloroisothiazolinone, methylisothiazolinone, coal tar dyes, formaldehyde, mercury and oxybenzone. The majority of their products are also vegan, with many gluten, nut, silicone and alcohol-free too; each of the product pages on their website features a clear and simple key explaining exactly what is and isn’t in their formulation.
The best news? Product prices in Hong Kong start from just HK$40 – and no, that isn’t a typo! So now there’s no excuse to stint on your skincare needs…
The Ordinary store locations in Hong Kong:
- Unit B224B, Times Square, 1 Matheson Street, Causeway Bay, +852 3105 1367
- Shop 313, Phase 3, New Town Plaza, Sha Tin Centre Street, Sha Tin, +852 3105 1366
Learn more at theordinary.com
SEE ALSO: Fenty Beauty launches in Hong Kong
Is the shop open in causeway bay.