Oh, oh, this is what you came for… the news that Fenty Beauty has finally launched in Hong Kong!

Previously only available to buy online in Hong Kong, Fenty Beauty is now available in-store at several locations in the city – Sephora, T Galleria by DFS, Harvey Nichols, The One’s Beauty Bazaar, and Beauty Avenue in Langham Place and Tsuen Wan Plaza.

Fenty Beauty was created by singer/actress/all-around badass Rihanna in 2017 and has won plaudits around the world for the diversity and inclusivity of its make-up range and advertising campaigns – Time magazine even called it one of the best inventions of 2017.

Rihanna launched Fenty Beauty “so that women everywhere would be included”, after seeing a gap in the industry for high-performance formulations that catered for all skin types and tones. Their Pro Filt’r Foundation is famously available in 50 different shades – a welcome change to the limited colour selections often found in Hong Kong.

Want a complexion as stunning as RiRi herself? Well, we can’t guarantee anything but the brand has a whole section of products dedicating to achieving the “Fenty Face” – the tried-and-tested items and techniques that Rihanna uses to create her own “killer radiance”… Sign us up!

Even better, Fenty Beauty is a completely cruelty-free brand, and the line is also paraben and phthalate-free. Several of their products – including their Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, Invisimatte Blotting Powder and Gloss Bomb Universal Lip Luminizer – are vegan-friendly too.

Fenty Beauty Hong Kong stockists:

• Sephora, Shop 1073-1075, Level 1, IFC Mall, 8 Finance Street, Central, +852 3168 4088 and online at www.sephora.hk
• T Galleria by DFS
• Harvey Nichols and online at www.harveynichols.com
• Beauty Bazaar: Level UG, The One, 100 Nathan Road, Tsim Sha Tsui, +852 3906 2388
• Beauty Avenue