Big news for beauty lovers – cult American cosmetics brand Too Faced has finally opened in Hong Kong.

This much-loved make-up line recently opened their first physical locations in Hong Kong, with stand-alone counters at Facesss in Admiralty’s Queensway Plaza and Tsim Sha Tsui’s Harbour City. Meanwhile, if online shopping is more your thing, they’re also stocked on Sephora Hong Kong’s website.

In case you aren’t familiar with Too Faced, their tagline pretty much says it all – a serious make-up brand that knows to have fun! They’re all about injecting colour, pleasure and femininity into your beauty routine, with quirky names and pretty packaging that’s guaranteed to get those Instagram likes rolling in.

Their signature products include their Better Than Sex Mascara (apparently the best-selling prestige mascara in America), Hangover Primer, Chocolate Soleil Bronzer (which actually smells like chocolate) and Melted Matte Lipsticks.

Even better news is that Too Faced is completely cruelty-free – they’ve been a member of PETA’s Beauty Without Bunnies cruelty-free programme since 1991. Many of their products are also vegan and formulated without parabens; you can see the full lists here.

Too Faced locations in Hong Kong:

– Facesss, Queensway Plaza, 93 Queensway, Admiralty, Hong Kong, +852 2115 9482

– Facesss, Ocean Terminal, Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong, +852 2115 9416

www.instagram.com/toofacedloveshongkong